12/05/2014

The competition is very fierce in bathroom cabinet industry

Bathroom cabinet industry as a marginal industry bathroom furniture, it is a new industry, but in recent years, such as bamboo shoots after a spring rain as vigorous development. With the cabinet industry matures, the performance of products become more humane, gradually replaced the earlier monotonous ceramic column basin has become mainstream products, bathroom and toilet, shower room, bathroom, become one of the big three. At present, China ambry industry mainly show the following characteristics:

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One,The unbalanced development, regional

At present, throughout the country, except for some scattered small local brands, Foshan bathroom cabinet brand most bathroom cabinet manufacturers mainly concentrated in Zhejiang, Guangdong, Sichuan and Fujian four, Shanghai and Beijing also has a small part. Guangdong and Zhejiang's geographic location, industry chain, talent, technology, resources, logistics, seize the advantage, product radiation ability, competitive ability and the impact is far greater than the other places. As a high-grade sanitary ware industry, the largest, most professional industry summit, an annual Shanghai Chuwei show, Guangzhou building materials exhibition, this is the barometer of the development of the industry. Didn't you see the bathroom cabinets occupy more than half of the booth exhibitors is Guangdong, Zhejiang enterprises.

Two,The competition is very fierce, entered the era of meager profit

Bathroom cabinet manufacturers, in the industrial field, miles, big, small bathroom cabinet factory dozens. Some investors are like a raging fire in the factory, the purchase of equipment for the project, the bathroom cabinet. All parts in the building materials market, large and small bathroom cabinet brand, meet the eye everywhere. In the network marketing is becoming more and more prevalent today, virtual online trading market is smoking. As long as you open the computer Internet, promotional materials and advertising come in a throng of greatly small bathroom cabinet manufacturers, is too busy to attend to all. In terms of price, bathroom cabinets prices make terminal hair, Foshan bathroom cabinet brand solid wood bathroom cabinets in a 600 x 480 sells for $50, very cheap.

Three,Living space of small brand is getting  more narrow, will eventually develop into several brand monopoly format

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1, the bathroom cabinet industry threshold too low, fixed assets investment is not great. Some workshops factory boss, 80000 yuan would dare to try to do the bathroom cabinet factory.

2, The technical content of bathroom cabinet products is low, the production process is simple, not dead. Is a typical labor-intensive industries. A number of small workshops and factories, please several carpentry and painting masters, of course, bathroom cabinet, the quality of the products should be regarded as a different problem.

3, Some investors, not specific investment budget, also not to make market survey, see the wind, blind investment.

4, Some furniture, cabinets industry manufacturers, because of furniture, cabinets industry increasingly fierce competition, lower profits, turned to the production of bathroom cabinet. They rely on their own advantages, technology and equipment, occupy a space for one person in the market. Some shower room, steam room and leisure sanitary ceramic pots manufacturers, in order to expand their own industrial chain, to make their products complement each other, they or outside the factory OEM or produce their own, but also in the bathroom cabinet this project. They rely on their own marketing network, to enter the market.

5,Some bathroom cabinet brand survival in the crevice. In this project, but because of the lack of follow-up funding, not to establish a stable sales network, or no financial resources to establish sales network or other.

 

For more detail,you can visit this site:http://www.bonnytmsanitary.com

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